Vaughan International Film Festival

  

Vaughan International Film Festival 2024/2025

Overview

The Vaughan International Film Festival (VFF) is a cultural event celebrating global short films and emerging filmmakers. For the 2024/2025 season, I worked as a Graphic Designer to develop visual content that captured the energy and prestige of the festival while maintaining brand consistency across various mediums.

Role: Graphic Designer
Scope: Social Media, Print Media, Merchandise Design

Deliverables

  • T-Shirt Design
    Created festival t-shirts featuring bold, modern visuals inspired by film and community. Balanced wearability with brand impact.
  • Custom Popcorn Box
    Designed a playful and eye-catching popcorn box using festival colours and patterns.
  • Print Media Advertising
    Developed flyers, posters, and event signage to promote the festival throughout Vaughan and surrounding areas. Focused on clarity, readability, and excitement.
  • Social Media Promotions
    Produced static and animated graphics for Instagram, Facebook, and stories to drive engagement and ticket sales. Adapted messaging to fit festival milestones and announcements.

Design Approach

  • Brand Adherence: Used VFF’s official brand guidelines, typefaces, and color palette to ensure visual consistency across all formats.
  • Audience Engagement: Focused on energetic, cinematic visuals that resonate with filmgoers and the local creative community.
  • Versatility: Designed assets that could seamlessly transition between digital and physical platforms.

Tools Used

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Canva

Impact

  • Helped strengthen the festival’s visual identity across channels.
  • Contributed to increased audience engagement on social media.
  • Designed merchandise and promotional items that became recognizable symbols of the 2024/2025 festival season.